Excellent article by Derek Halpern on using images effectively in your site to produce desired results.

Real Photos, not Stock Photos

I particularly like the idea of using real photos of staff rather than stock photos. People really want to see who they are doing business with and it’s an opportunity to present appealing qualities of your business that are reflected in your staff.

Socialtriggers.com – How images affect conversions

Twig for Your Home, wanted a site that allowed them to easily upload photos of their inventory, directions for customers and an email signup.